Don’t Get Caught in the Idea of Entrepreneurship

Listen Up!

I know that entrepreneurship has been a serious thought for you and the lifestyle you want to live.  No matter how “successful” you may seem to the world, deep down, you know that your day job just isn’t cutting it.

I want to strongly urge you NOT to get caught up in the idea of entrepreneurship.  The idea of entrepreneurship can be very overwhelming, especially when you yearn for it as much as I did.  It’s easy to think about the job you’ll eventually be leaving and the security that comes with it.  Nobody wants to leave a sure thing for a ‘not so sure thing’.  Bills need to get paid no matter what, right?  But here’s the real thing, the longer you stay, the less likely you are to quit.  Why? Because you’ll get way to comfortable to leave.  You’ll begin thinking that it’s too late to go into entrepreneurship or that you’ve wasted so much time just thinking about it, that it doesn’t make sense to do it anymore.

That couldn’t be any farther from the truth.  Granted, you want to do it as soon as possible, but don’t quit your job tomorrow.  You need to have a plan of action first!

As an aspiring entrepreneur, you’ve probably considered what you would actually do if you were to take the leap.  You’ve thought about your strengths, weaknesses, and passions.  (At least I hope you have.) But most importantly, you’ve thought about how you would do it.  You don’t know anything about starting a business, so how will you even begin to do it?  Let me tell you this, the key isn’t in you’re how, it’s in your WHY!

Your main focus should be you’re what and your why.  What are you going to teach your audience and why are you teaching it to them?  In order for your audience to be clear on who you are and what you do, you have to be crystal clear, so you can communicate that to them.  This also gives them an opportunity meet you where you are.  When you focus on the how, you’ll find yourself wasting time, money, and energy on a lot of technology and products you…

  1.  Don’t actually need
  2. Won’t actually use

Your goal is to put your money where it matters.  All of those things you think you need, you eventually will need, you just don’t need it right now.

Entrepreneurship is like a nice, shiny toy that everyone wants, but before they get a chance to play with it, they’ve gotten lost in how they would do it – and before they know it, it’s just an idea that’ll probably never see the light of day.

If you’re serious about this entrepreneur game, figure out your what and your why!  Those two things will take you places.  And the best part of it, is that it’s free.99.

First order of business is to think about 2 things:

What – The topic you’re going to teach your audience

Why – Why are you teaching on this topic?

This isn’t something that you’re going to know right away, you’re going to have to seriously dive deep and put some thought into this, so don’t breeze past it.  Do the work.

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