I think we can all agree that building a brand while working a day job is a difficult thing to do. Between the 40 hours you lose at the gig and the non-negotiables like cooking, cleaning, and taking care of the kids, it’s hard to find time to build your business when there’s so much to do and so little time to do it.
You really want to build your brand and run a profitable business and you’re telling yourself that if you can just find more time in the day, you’ll really be able to get things moving the way that they should. Well, let me tell you, it’s hard to do, especially when you have other responsibilities, but it’s not impossible.
I’ve always been more of a “do it when I feel like it” type of gal, but in the midst of building my brand and running a business, I realized that that attitude will be detrimental to my business if I didn’t quickly change it.
Even as I build my brand full-time, I haven’t perfected every system I need, but here are 3 things that I do to increase my productivity throughout the day, and the beauty of it all, is that you can do it too, even with your 9-5!
1. Create “pockets” of time to batch your work.
No matter how you decide to deliver your content, the most effective way I’ve found to get things done, is to set it and forget it. When you block out a pocket of time out for your business after work, it allows you to be laser focused on the task at hand.
If you give yourself 60-90 minutes of uninterrupted time after work (preferably when the kiddos are sleeping), you can write your blog posts for the month, schedule your social media posts for the next week (or 2), or even do a live stream so you can increase your visibility. Create a pocket of time and use it to do multiple items of the same thing.
2. Put in your time and LEAVE!
If your goal is to build a brand and run a business full-time, you have to know when enough if enough. You can’t give 40+ hours a week of your time to someone else and not give it to yourself. No more working overtime. Use the additional hour or 2 you spend at the office, at home and focused on building your brand.
I remember spending 2-3 hours after work hours trying to check the final couple of items of my checklist, and by the time I got home, I didn’t want to do anything but kick my feet up, have a glass of wine, and go to sleep. I assure you, the overtime you put it now, isn’t worth the things you can accomplish and get done if you had the extra time. The most important thing to you achieving this goal is my spending less time at your day job and more time on your business.
3. Reduce All Forms of Entertainment
For most people, this is TV and social media. Reducing doesn’t mean cut it out completely, but the more time you spend watching TV, the less time you’re spending working on your business. How ever many shows you find yourself “loyal” to, cut that number in half and use that time to build your brand.
Social media may be the most difficult for you because our phones are now an extension of our arms. No matter where you are or what you’re doing, you find a way to scroll through your timeline and newsfeed. Reducing your social media intake is something that just takes discipline. Don’t be a robot, be a business woman.
It may be difficult, but it’s not impossible.
Go after what you want. You already know what’s on this side, you just have to put in a little more work to see what’s on the other side. Make it happen today!